Free People Opens First Malibu Location, Launches New Sustainable Activewear Styles
Free People has opened its very first Malibu location, as well as recently introduced some new sustainable activewear items.. We caught up with the team and got all the important info about what to look forward to. (Shop and beach day, anyone?)
Tell us what customers can expect about the new location!
The new location will be stocked with the brands core collection items including denim, dresses and more. The store will also be stocked with the brand’s activewear line FP Movement and a curated selection of all natural, cruelty free beauty and wellness products.
Tell us about the new activewear.
Free People recently launched three unique activewear styles made from ECONYL, a sustainable, innovative yarn developed in Italy. This new addition is a step the brand is taking towards a more sustainable future.
ECONYL is a 100% regenerated nylon fiber made with discarded waste collected from landfills and oceans (think: fishing nets and fabric scraps). The material is identical to virgin nylon and can be recycled, recreated and repurposed infinitely. The result? Game-changing styles and a smaller energy footprint. ECONYL allows new products to be made without ever having to use new resources.
Wow. How does that work?
The material is created in three steps: first, waste is salvaged from landfills and oceans all over the world, then sorted and cleaned to recover as much nylon as possible. After, through a regeneration process, the nylon waste is recycled right back to its original purity. The nylon is then processed into textile yarn for cutting-edge activewear styles, like Free People’s very own trio of eco-friendly styles. For every 10,000 tons of eCONYL raw material, 70,000 barrels of crude oil are saved, and 57,100 tons of CO2 eq. emissions are avoided. It reduces the global warming impact of nylon by up to 80% compared with the material from oil.
Free People Movement is excited to add these new styles to the collection just in time for spring. The brand is celebrating the launch by donating 1% of all Movement purchases to non-profit partner Girls Inc. Girls Inc. inspires all girls to be strong, smart, and bold through direct service and advocacy.
Any standouts from the available beauty/wellness items?
Product highlights that will be available in store include:
As always, everything sold at Free People is cruelty-free and all natural. Visit the new 2,657-square-foot location at 3806 Cross Creek Road Malibu, CA 90265.